by Molly Oberstar
My sophomore year fashion textbook mentioned something that will always stick with me. (I know, right? Who ever thought that was possible?) People are motivated to purchase and wear clothing that is consistent with how they see themselves or how they would like to be seen. When the variables align (clothing choices = actual self = ideal self), you can reach a state of ‘self-congruency.’ That’s what we’re all after, isn’t it? But what happens when you are forced to step outside of those boundaries? Or when it becomes your role to force someone else to do so? A whole lot of fun, it seems. And a lively set of images.
The second edition of Local Lenses features work from Davee Ek – stylist, PR professional, and style blogger extraordinaire with a solid experience base and a fondness for Shia LaBeouf. In partnership with Michael Haug (photographer), Miki Sautbine (make-up), and Heather Niederjohn (hair), Ek and fellow I AM MPLS stylist (and creator) Sarah Edwards melded minds to create a set of CrazySexyCool images reminiscent of a classic NYLON spread. Lighthearted and mischievous, the photos, starring Edwards herself as a creative-turned-model, blur the lines between reality and façade. The looks push beyond Edwards’ self-described ‘boho glam’ comfort zone and straight into pop star/gangster rapper territory. Applying the textbook principle stated above, we should be labeling the departure as ‘totally incongruent.’ It’s hard to make the claim, though, when Miss Edwards looks to be having such a damn good time with her new look. Read on to learn more about the spread and discover what makes Davee Ek tick.
l’étoile: What was the motivation behind this shoot/collaboration?
Ek: The inspiration for the shoot was Beyonce and her ability to wear the hell out of anything (be it an evening gown or a ton of chains and a baseball cap) and still embody the strong, confident and beautiful woman that everyone aspires to be. That, and having a little bit of fun with fashion – to prove that fashion doesn’t always have to be super serious.
l’étoile: Did you have any reservations about styling Sarah Edwards and altering her already-established public image and style sense?
Ek: None at all. That’s the fun thing about fashion: transformation.
l’étoile: What is the largest difference between styling a creative and styling a model?
Ek: Not to say models aren’t fun, but since it’s kind of their job and they have to take it a little more seriously, they don’t get to be themselves as much as a creative would. In a shoot showcasing a creative, it’s all about them, so there’s a lot more realness and personality to be had.
l’étoile: From where did you pull the pieces for this shoot?
Ek: From Sarah’s closet & my own.
l’étoile: From where do you typically draw your style inspiration?
Ek: Everything and everyone. A lot of my latest inspiration stems from men’s fashion. I have quite the obsession with all things masculine, hence my 5-panel caps, sports jerseys and baggy clothing.
l’étoile: How long have you been blogging? What instigated/motivated/inspired your inaugural post?
Ek: For about 3 years, but I didn’t really get into it until this past year. I was inspired by all of the amazing things the local fashion industry has been doing as of late and all of the great fashion talent that stems from it.
l’étoile: What do you see as the mission of your blog (personal and/or professional)?
Ek: Personally – to watch the transformation and growth of my own style. Professionally – to inspire people to go outside of their personal style comfort (hopefully).
l’étoile: Any upcoming projects you want to share with us?
Ek: I’ll be styling Envision this fall with my PrimaChic counterparts. The lineup this year is stellar and I’m excited for everyone to see the new local talent on the big stage.
Got a shoot you’re interested in having published by l’étoile? Submit it for consideration to email@example.com!
[Photos by Michael Haug]