by Jahna Peloquin

Local designer Emma Berg has just debuted a preview of a new video showcasing her Fall 2012 collection that will show on the big screen before her showing of her Spring 2013 collection on Thursday as part of the MNfashion Shows at Grain Belt Bottling House’s atrium. It was directed by Jonathan Chapman, with styling by Grant Whittaker, Eric Schleicher/Filmerkid on assistant camera, editing by JoLynn Garnes and an audio track by Marijuana Deathsquads. Via Chapman’s blog:

• Shot this past Spring, the video highlights Emma’s Fall/Winter 2012 line. A common theme in her design work is the use of color or the lack thereof depending on the season and her overall vision for the collection. The juxtapositions of her bright whimsical fall/winter 2012 line paired with the mute, stark backgrounds in the video emphasizes Emma’s creative design sense creating a playful, yet sophisticated darkness evident in many of her collections.

Look for Beth Hammarlund’s review of Berg’s Spring 2013 collection, which will be shown alongside that of Samantha Rei, on Friday here at l’étoile. Click HERE for our MSPFW guide.